Etisalat to launch carrier billing for Google Play

The UAE operator will be the first company in the ME to offer this service
Etisalat, Google, Applications


UAE telecommunications operator Etisalat has announced a new carrier billing for Google Play store. The service will allow Etisalat customers to charge their Google Play purchases into their monthly mobile bill or prepaid account. The company is the first operator in the Middle East that will start this service.

All Etisalat prepaid and post-paid customer in the UAE will be able to use the service. However, the operator has not announced when the service will be launched. This option means the customer will not have to use credit cards when purchasing applications or content from Google Play.

Customers need to choose the application they want in Google Play and select “Etisalat account” option on the payment screen to continue with the transaction. The customer’s Etisalat account will be automatically set as the default option for all future purchases of applications, games, or in-app purchases.

Khaled El Khouly, chief marketing officer at Etisalat UAE, said: “Etisalat is keen on introducing services that improve our customers’ smartphone experience. We are very happy to be the first in the region to offer millions of our Android smartphone customers the facility to pay for apps purchased on Google Play through their mobile phone accounts. It’s our effort to make access and payment for millions of apps, games and other content much easier and more secure for users.”

Google Play store is the official application store for Android smartphones and tablets. Google makes software applications, music, movies and books available for purchase and download through the store. The Google Play store allows users to purchase, download and install applications from Google and third-party developers. 

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