Emagine International has won its second Vodacom Group contract, following its long-term engagement with Vodacom South Africa. With this partnership, Vodacom will use Campaign Management Platform and Managed Marketing Operations services to execute contextual marketing campaigns from Emagine International.
Emagine’s Campaign Management Platform, a comprehensive real-time solution designed specifically for telecommunications operators, will deliver enhanced value to Vodacom DRC subscribers via smart analytics and personalised multi-channel marketing communications.
For operators, it lowers customer churn rates and stimulates additional incremental revenue, moving beyond pure acquisition and revenue generation campaigns to ensure the management of the existing customer base value together with the easy execution of up-sell, cross-sell and retention strategies.
Emagine’s onsite Managed Marketing Operations service integrates Emagine’s Customer Value Management experts directly into Vodacom DRC’s marketing team, allowing the operator to combine Emagine’s global marketing best practice and technology expertise with their own knowledge of their customers and the market in the DRC.
The process will integrate seamlessly throughout Vodacom DRC’s entire network, blending with Vodacom’s strategy of complete Customer Value Management across every aspect of their business.
This unique combination of Emagine’s platform and people will ensure maximum ROI for Vodacom DRC on campaigns in the shortest possible timeframe.
“Emagine’s work with Vodacom South Africa has generated impressive results to date,” commented Marco Gagiano, managing executive of customer value management at Vodacom International.
“We are therefore looking forward to expanding our relationship with Emagine to the DRC. Working with their team of onsite technical and marketing experts, we will be able to deliver even more value to our customers in the DRC and we expect to see the benefits of that internally.”