Flytxt has signed a group-level partnership with MTN to deploy its real-time, on-trigger decisioning and customer engagement solution across its group operations in EMEA region.
With this roll out, Flytxt platform is live in Ghana, Rwanda, Guinea, Uganda and Zambia.
Pieter Verkade, group commercial officer, MTN commented: “Flytxt platform has gone live in three markets in the last two weeks; we appreciate Flytxt team for supporting our aggressive roll out plans. Flytxt’s real-time decisioning and customer engagement platform enables us to have more informed interaction with our customers and at the right time too, further enhancing their network experience.”
Prateek Kapadia, CTO, Flytxt said: “Telcos are some of the largest and most complex IT environments for deploying analytics platforms as they have varied data sources, and volumes, running into many terabytes with millions of real-time events every day. Our deployments usually span four to eight weeks; depending on the scale and scope of implementation. We could deliver our solution faster in MTN markets, thanks to their clarity on business objectives and proactive implementation support. It is also a reflection of the robust carrier-grade plug-and-play architecture of the platform and our trained field presence with rich domain expertise.”