Etisalat and Samsung Electronics have launched carrier billing for the Samsung Galaxy Apps store, allowing Etisalat customers to charge their purchases directly to their monthly mobile bill or prepaid account.
This payment option will initially be available to all Etisalat mobile post-paid and prepaid customers in the UAE.
To enable this payment option, customers need to choose the application that they want to buy from the Samsung Galaxy Apps store. Thereafter, they need to select the ‘Etisalat account’ option on the payment screen to continue with the transaction. The customer’s Etisalat account will be automatically set as the default option for all future purchases of applications and games.
Khaled ElKhouly, chief marketing officer at Etisalat UAE, said: “Introducing new and simplified billing and payment options for Samsung Galaxy Apps users is part of Etisalat’s efforts to improve our customers’ overall mobile experience. Being the first in the UAE to do so for our Samsung smartphone and tablet customers delights us. The service facilitates easy and secure payment for a huge catalogue of apps and games that our customers desire.”
Commenting on this occasion, Hayssam Yassine, head of Telecommunications Group at Samsung Gulf Electronics, said: “We are extremely pleased to partner with Etisalat to be able to make the Samsung Galaxy Apps more accessible to our customers and enhance their user experience. Consumers now have one more added reason to choose our products, be it the latest smartphone or tablet device.”