Zain Group selects ResponseTek Listening Platform

ResponseTek Listening Platform collects feedback in real-time from customers
Customers, Listening, Platform, ResponseTek, Zain Group


Zain Group has selected ‘ResponseTek’ to power its Customer Experience Program across eight countries.

The company has chosen ResponseTek Listening Platform to power its multi-channel, multi-country customer experience program throughout its eight countries of operations.

The ResponseTek Listening Platform collects and analyses feedback in real-time from customers interacting with a company’s website, call centers, retail or branch locations and mobile and social platforms.

Based on customer feedback analysis, Zain will be able to provide concrete actions to both front-line staff and executives to improve the brand experience that leads to increased revenue and reduced customer churn.

“Improving our relationship with, and the experience of, our customers is a key strategy at Zain. We have over 7,000 employees that work hard every day to improve our customers experience across our business. We will continue to challenge ourselves and set new performance standards by investing in the future of our customers and seeking knowledge and innovation in order to exceed expectations in serving our communities,” stated Scott Gegenheimer, Group CEO of Zain.

“Our commitment to the customer is deeply rooted in our brand values and our partnership with ResponseTek to drive our customer experience program is a testament to our continued dedication,” he added. 

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