African cellular markets to add 81m subscriptions

Total cellular revenues of the ten countries exceeded $10bn in 2013
Getty images.
Getty images.


Democratic Republic of Congo, Ethiopia, Ghana, Ivory Coast, Madagascar, Mozambique, Senegal, Tanzania, Zambia, and Zimbabwe are projected to add 81 million subscriptions to Africa’s total cellular markets by 2018.

The cellular adoption in the aforementioned markets grew at a CAGR of 21% between 2009 and 2013. The Arab Advisors Group projects the upcoming growth in cellular adoption to continue to grow at a CAGR of 9% between 2014 and 2018, according to a new research by Arab Advisors Group.

The aggregate cellular penetration rate of the ten Sub-Saharan countries in focus stood at 64% by end of 2013. On a country level, the cellular penetration rates ranged from 36% up to 104%.

The Arab Advisors Group projects the combined cellular growth of subscriptions in the selected countries to reach 81 million during the forecast period ending 2018, translating into an aggregate penetration rate of 73% by the end of the period.

Total cellular revenues of the ten countries exceeded $10 billion in 2013. Cellular revenues of the ten countries will grow at a CAGR of 5% during the forecast period.

“Our projections take into consideration various factors, including the current and projected economic and political landscape, historical cellular growth, cellular coverage, 3G investments, upcoming cellular licenses, and operators’ strategies,” stated Arab Advisors Group.

“Regional operators are heavily investing in network infrastructure, such as 3G coverage and expansion of basic infrastructure to rural areas. This bodes well for growth in subscriber bases and usage patterns.” Hussam Barhoush, Arab Advisors Group’s Custom Research manager mentioned in the report.

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