Ahmad Al Hanandeh, CEO at Zain Jordan, considers that there is a lack of local data in the region and Zain Jordan has started profiling its consumers by applying business intelligence systems to segment its clients more specifically. “We are completing a puzzle. Big data has different channels and we are building the puzzle together piece by piece, through different ways,” he said.
“In the past, telcos offered mass products and worked with averages, but today we are more focused. The community is segmented and we need to focus on these segments. We need to go into more detailed segmentation. We have changed the structure,” he commented.
Zain Jordan expects to offer a customised service based on the data that they have collected from this year. In order to complement the offering to its customers, the company plans to offer content to its clients. Al Hanadeh believes that there is a lack of Arabic content in the region and Zain Jordan has been working to promote content by supporting the youth segment of Jordan with start up programs.
During 2015, at the end of February, the company will also launch 4G in Jordan. The firm is going to focus on enterprise services and M2M, as it will drive new revenue sources to the company.
“Launching 4G will help us to reduce the pressure on 3G. We will also meet other requirements, like the ability to support M2M solutions in Jordan. We will also meet the demand for high capacity internet mobility, so the market that we are touching with 4G is not necessarily the regular consumer market,” he said.