Zain Jordan CEO: There is a lack of local data

Zain Jordan has started profiling its consumers
Ahmad Al Hanandeh, CEO at Zain Jordan.
Ahmad Al Hanandeh, CEO at Zain Jordan.


Ahmad Al Hanandeh, CEO at Zain Jordan, considers that there is a lack of local data in the region and Zain Jordan has started profiling its consumers by applying business intelligence systems to segment its clients more specifically. “We are completing a puzzle. Big data has different channels and we are building the puzzle together piece by piece, through different ways,” he said.

“In the past, telcos offered mass products and worked with averages, but today we are more focused. The community is segmented and we need to focus on these segments. We need to go into more detailed segmentation. We have changed the structure,” he commented.

Zain Jordan expects to offer a customised service based on the data that they have collected from this year. In order to complement the offering to its customers, the company plans to offer content to its clients. Al Hanadeh believes that there is a lack of Arabic content in the region and Zain Jordan has been working to promote content by supporting the youth segment of Jordan with start up programs.

During 2015, at the end of February, the company will also launch 4G in Jordan. The firm is going to focus on enterprise services and M2M, as it will drive new revenue sources to the company.

“Launching 4G will help us to reduce the pressure on 3G. We will also meet other requirements, like the ability to support M2M solutions in Jordan. We will also meet the demand for high capacity internet mobility, so the market that we are touching with 4G is not necessarily the regular consumer market,” he said.  

Webinar #2 | Register to attend - Intergenerational signalling consolidation for the 5G era

Join CommsMEA, Deutsche Telekom and NetNumber as they explore opportunities for intergenerational signalling consolidation for the 5G era. The webinar is free but can only be accessed by registering below in advance.

Editor's Choice

Emerson expands analytics platform for industrial enterprise-level wireless infrastructure management
Plantweb Insight platform adds two new Pervasive Sensing applications that manage wireless networks more efficiently with a singular interface to the enterprise
Digitalisation seen as a competitive advantage by Middle East private businesses
Nearly 80 per cent of private business leaders acknowledge that digitalisation can impact business sustainability
Etisalat introduces Multi-Access Edge Computing architecture delivering best-in-class video streaming performance for 5G networks
MEC architecture achieves performance gains of as much as 90% in video streaming, validating how ultra-low-latency applications will be delivered over 4G and 5G networks

Most popular

Don't Miss a Story