Microsoft, du announce direct billing for apps

Windows Phone downloads to be available through purchase using du accounts
Users of Windows Phone apps will be able to pay for downloads directly from their du account.
Users of Windows Phone apps will be able to pay for downloads directly from their du account.


Dubai-based telecoms provider, du, and Microsoft have announced a partnership that will allow users of Windows Phone apps to pay for downloads using their mobile account.

“Accounting for half of du’s online shop purchases, we know that people prefer the convenience of shopping using their mobile devices,” said Jawad Shaikh, executive vice president, Digital Business, du. “We’re always challenging ourselves to make shopping transactions secure, convenient and as simple as possible, which is why we are enabling our customers to use their du mobile accounts to pay for Microsoft apps and games.”

Vithesh Reddy, general manager, Lower Gulf, Microsoft Devices said: “Today’s smartphone users demand services that can respond to their everyday lifestyle requirements and keep with up their social and entertainment needs. The new direct operator billing service with du makes it even easier and safer for our consumers to stay connected and enjoy all the latest applications, providing a valuable and convenient smartphone experience. This is great news especially for all Lumia consumers who may not necessarily have a credit card to make purchases.”

Purchased applications can either be charged as part of a du customer’s monthly bill for post-paid accounts, or through their prepaid credit balance, du said in a statement.

REGISTER NOW | Webinar Event | Security you can bank on – Safeguarding the Middle East’s financial sector

Presented in partnership with security and network specialist Cybereason, the second in the three part webinar series will bring together a panel of experts to discuss how banks and financial institutions are evolving their service offering while simultaneously staying one step ahead of the cyber criminals who seek to bring their operations crashing to the ground.

Editor's Choice

Emerson expands analytics platform for industrial enterprise-level wireless infrastructure management
Plantweb Insight platform adds two new Pervasive Sensing applications that manage wireless networks more efficiently with a singular interface to the enterprise
Digitalisation seen as a competitive advantage by Middle East private businesses
Nearly 80 per cent of private business leaders acknowledge that digitalisation can impact business sustainability
Etisalat introduces Multi-Access Edge Computing architecture delivering best-in-class video streaming performance for 5G networks
MEC architecture achieves performance gains of as much as 90% in video streaming, validating how ultra-low-latency applications will be delivered over 4G and 5G networks

Most popular

Don't Miss a Story