Local films from twofour54 available from Etisalat

Etisalat video on demand service to carry local content from twofour54 creative lab
The agreement will allow film makers to showcase their projects to broader audiences, says Al Mheiri.
The agreement will allow film makers to showcase their projects to broader audiences, says Al Mheiri.


UAE telco Etisalat has signed a deal with creative development agency twofour54 to make locally created films available through its video on demand platform.

Under the agreement, 40 films and music videos which have been produced by twofour54's creative lab are through the eLife OnDemand service, as well as Etisalat's eLife Video Packs.

The move is intended to increase exposure for locally created content.

Maryam Al Mheiri, chief operating officer, twofour54, said: "twofour54's creative lab intends to support young talents and provide them with opportunities to develop their skills and experiences through the appropriate media platforms. As a result, we have witnessed great strides in the output of quality of content delivered by our young creative talents.

"This initiative is an opportunity for aspiring filmmakers to highlight their creative work through an established platform, showcase their projects to broader audiences, and motivate others to explore their creative potential."

"twofour54 creative lab's films can now be accessed on Etisalat's VOD which is testament to the quality of work our members are achieving and we look forward to continuing our relationship with Etisalat and bringing high-quality, home-grown content to the audience," she added.

Etisalat's vice president of Home Services, Rashed Al Abbar, added: "As well as delivering top class TV content and entertainment to homes in the UAE, Etisalat is actively seeking new means of supporting the community of local artists and filmmakers. Through our wide reach in the UAE, we are excited about introducing a new platform for award-winning homegrown talent to show case their skills and creativity. Overall, our partnership with twofour54, one of the leading media hubs in the UAE, helps promote locally produced content and enhances the UAE's film industry." 

REGISTER NOW | Webinar Event | Security you can bank on – Safeguarding the Middle East’s financial sector

Presented in partnership with security and network specialist Cybereason, the second in the three part webinar series will bring together a panel of experts to discuss how banks and financial institutions are evolving their service offering while simultaneously staying one step ahead of the cyber criminals who seek to bring their operations crashing to the ground.

Editor's Choice

Emerson expands analytics platform for industrial enterprise-level wireless infrastructure management
Plantweb Insight platform adds two new Pervasive Sensing applications that manage wireless networks more efficiently with a singular interface to the enterprise
Digitalisation seen as a competitive advantage by Middle East private businesses
Nearly 80 per cent of private business leaders acknowledge that digitalisation can impact business sustainability
Etisalat introduces Multi-Access Edge Computing architecture delivering best-in-class video streaming performance for 5G networks
MEC architecture achieves performance gains of as much as 90% in video streaming, validating how ultra-low-latency applications will be delivered over 4G and 5G networks

Most popular

Don't Miss a Story