New analysis from Juniper Research has found that content paid for via carrier billing will provide operators with more than $14bn in revenues over the next five years.
The research argues that growth will be fuelled by a dramatic rise in carrier billed payments made on devices such as tablets, consoles and smart TVs.
According to the report, existing deployments of carrier billing on app storefronts have produced a marked increase in paid conversion rates (more than 30 times those of credit cards in some instances). They have also enabled first-time monetisation of unbanked consumers and younger demographics. Furthermore, the greater sophistication of third-party carrier billing solutions now permit subscription billing, allowing for ongoing content monetisation.
Dr Windsor Holden, research author, said: “Even for free streamed sporting events, audiences are rarely in excess of a million – to recoup the cost of a successful bid, OTTs would need a paying audience of perhaps 10 million in some cases. But by 2021, when the NFL (National Football League) rights are due for renewal, we would be surprised if one or more OTTs did not bid for an exclusive live package.”