A majority of Arab people support governments’ use of social media in taking citizen engagement and services delivery to the next level, according to industry experts.
Panellists said more than 55% of the respondents in the survey strongly support governments’ use of social media for the design and delivery of public services.
The Arab Social Media report titled ‘Citizen Engagement and Public Services in the Arab World: The Potential of Social Media’ also indicates that the Arab world has over 82 million Facebook users and 5.8 million active Twitter users, with more than one in five people actively using social media platforms.
“As citizens in the Middle East become more used to getting real-time personal and business information via mobile devices and apps, they increasingly expect similar responsiveness from the public sector,” said Dante Ricci, senior director, Public Services at SAP at the latest ‘Innovation Days’ event jointly hosted by the Mohammed Bin Rashid School of Government (MBRSG) and SAP.
“Social media can improve peoples’ lives here in the region by providing better citizen support, increased accountability and transparency, and accelerated transformational policies," he added.