Utpal Nath, executive vice president at Sky Telecom, comments how the company is focusing on empowering operators to reach new markets and opportunities.
CommsMEA: In which sectors is Sky Telecom planning to be focused during 2015?
We enable growth by developing new core competencies in business development, marketing and customer experience.
In 2015, Sky Telecom is focused on enabling businesses to penetrate on markets where they have not been able to break into.
Our primary target will be to enhance and enable partners to engage, connect and deal with everyday customers, both consumers and enterprises. We will also target various markets in the region such as Africa, rest of Middle East and Eastern Europe to enhance the reach, build partnerships and platforms with organisations and communication service providers.
CommsMEA: What is the key differentiator of your data monetisation model?
In our model data, monetisation is an umbrella term which covers the additional revenue from an adjacent market that operator can drive from the information it holds on its customers.
Data monetisation business models are still in the early stages. We are currently working to understand how our business model can both support the core business of the operators and bring in adjacent revenues. That’s where we work with the operators closely and set out a vision for the next level of data monetisation, in which we enable operators to use customer data to strategically reposition themselves to capture adjacent revenues.
CommsMEA: How is Sky Telecom enabling digital customer interaction?
Sky Telecom will be using various modes of communication, whether it is through mobile apps, digital kiosks, touch points or ‘Omni-Channel’ customer loyalty enhancement.
Our digital platforms will allow us to analyse customer behaviours and act according to the needs and demands of customers. It also allows us to target those customers that have been missed through foresight but are the largest revenue generators.
The digital engagement and interaction platform allows operators to target markets of specific geography, gender, income, etc. to tailor their services and products.
CommsMEA: Which are the countries in the MEA region leading the path when transforming operators to state-of-the-art ICT providers?
The UAE has lead the ICT segment and is rapidly transforming into smart cities and leading ICT destination.
The Smart City initiative has drastically changed the thinking of operators and how people and businesses are interacting and changing. We also believe that the smart home of the future is a reality. Industry analysts predicts that, by 2017, about 40% of the 2.6 billion things connected within smart cities will be inside smart homes. We at Sky Telecom are focused in targeting this segment of market in the region starting from UAE.