The IoT market in Central and Eastern Europe, the Middle East, and Africa (CEMA) will take off rapidly, despite its nascent stage, offering considerable potential for the rest of the decade, according to IDC Health Insights. The total IoT market is set to grow at a five-year compound annual growth rate (CAGR) of nearly 19%, driving digital transformation and enabling business process innovation across a number of industries in the region.
IDC believes that few fields have greater IoT opportunities than healthcare. “Sensor-based technologies offer tremendous benefits at all levels, from inpatient treatment and community-based healthcare to social services and self-care, providing new opportunities for disease prevention via screening and early detection,” the company stated.
IoT will make available a wealth of health-relevant data, which can be used to make informed healthcare decisions. Data systems are rather underdeveloped in the region, and critical information is often missing. In the extreme case of rural Africa, community health workers often need to go door-to-door to collect critical data on health-related issues, such as data on immunisation statuses. IoT-enabled technologies, such as fingerprint-based recognition methods, could greatly facilitate this process.
"The Internet of health is gaining momentum fast, and the innovation-accelerating impact of IoT on healthcare markets will be massive," said Nino Giguashvili, lead research analyst at IDC Health Insights, IDC CEMA.