Vuclip, a premium mobile video on demand service for emerging markets, has signed a partnership with Mazzika Group, the largest music production house in the Arab World.
Mazzika Group will work with Vuclip to extend its premium music library to ever growing mobile audiences across the wider Middle East region.
The deal will give Vuclip subscribers access to the largest catalogue of Arabic music videos in the Middle East offering a selection of classic and latest hits from famed artists such as Abdel Halim Hafez, Farid Al Attrach, Mohamed Abdel Wahab, Amr Diab, Hesham Abbas, Tamer Hosni, Khaled Sleem, Amal Maher, Samo Zain, Loai and Tamer Ashour.
The partnership comes at a time when the Middle East continues to witness a surge in the adoption of mobile devices driven by heightened mobile connectivity and the availability of economical mobile data packages. Additionally, the United Arab Emirates enjoys one of the highest levels of smartphone adoption in the world at 80 percent.
“We are proud to announce this partnership with Mazzika Group as we continue to enrich our content catalog so Vuclip subscribers can enjoy their vast selection of the greatest and latest Arabic music from across this wide and varied region. We remain confident that this alliance marks the start of an exciting new journey of growth for both Mazzika and Vuclip,” said Arun Prakash, COO for Vuclip.
Vuclip's premium service is accessible through popular consumer access points such as apps, mobile browsers or via mobile carrier services in the region.
Eng Hesham El Gazzar, Mazzika CEO, said: “The music entertainment industry has witnessed a rapid evolution, with consumers steadily adopting new means of enjoying the latest music from their favorite artists directly on their mobile devices.
"This partnership with Vuclip is an essential step forward in our strategy to reach out to viewers across the region using the channels they most prefer and mobile VOD is the future. We look forward to achieving new successes together as we continue to bring viewers access to the best in Arabic music on the convenient, flexible and trusted platform that is Vuclip.”