ME 'digital adults' focusing on affordability for smartphone purchases

Overall smartphone sales climbed 83% in the region last year, says IDC
Middle East’s ‘digital adults’ focusing on afforda, Research, Data


Phone buyers in the Middle East and Africa are increasingly turning to the affordable end of the smartphone market, as a growing “digital adult’ customer base focuses on buying devices that feature the technology they actually want to use, rather than the latest branded handset.

While overall smartphone sales climbed 83% in the region last year, according to IDC, the proportion of devices priced under $100 rocketed from just 5% in 2013, to one in five, or 20%, of all smartphones sold in 2014.

The digital adults’ eagerness to embrace new technology is pushing the region’s smartphone market toward shorter product lifecycles and to adapt new solutions, notably the LTE networking standard, which is fast gaining ground in the region, and 4G technology. Middle East LTE subscriptions jumped 174% year-on-year in the second quarter of 2014, according to Ovum, as more operators add LTE networks.

“We are seeing a clear shift in the smartphone market toward the affordable segment, as customers are deciding high-end devices may not be best suited to their needs,” said Nitin Sood, managing director at Fly MEA. “Driving this market is the emergence of the digital adult – users who are tech-savvy, want to get the most out of their smartphones and are looking for the best specifications, but are brand agnostic about the devices they choose.”

REGISTER NOW | Webinar Event | Security you can bank on – Safeguarding the Middle East’s financial sector

Presented in partnership with security and network specialist Cybereason, the second in the three part webinar series will bring together a panel of experts to discuss how banks and financial institutions are evolving their service offering while simultaneously staying one step ahead of the cyber criminals who seek to bring their operations crashing to the ground.

Editor's Choice

Emerson expands analytics platform for industrial enterprise-level wireless infrastructure management
Plantweb Insight platform adds two new Pervasive Sensing applications that manage wireless networks more efficiently with a singular interface to the enterprise
Digitalisation seen as a competitive advantage by Middle East private businesses
Nearly 80 per cent of private business leaders acknowledge that digitalisation can impact business sustainability
Etisalat introduces Multi-Access Edge Computing architecture delivering best-in-class video streaming performance for 5G networks
MEC architecture achieves performance gains of as much as 90% in video streaming, validating how ultra-low-latency applications will be delivered over 4G and 5G networks

Most popular

Don't Miss a Story