Wi-Fi networks will carry almost 60% of smartphone and tablet data traffic by 2019, reaching over 115,000PB (Petabytes) by 2019, compared to under 30,000PB this year - representing almost a four-fold increase, according to Juniper Research.
Juniper estimates global smartphone data consumption to be nearly twice the amount of tablet traffic in 2015.
The new research “Mobile Data Offload & Onload: Wi-Fi, Small Cell & Network Strategies 2015-2019” found that mobile data offload (data migration from a mobile network to a Wi-Fi network) offers several key benefits to industry stakeholders.
Offload not only addresses the issue of patchy coverage, but also has the potential for the creation of new services such as VoWi-Fi (Wi-Fi Calling) and to increase the usage of existing 3G/4G services, states the organisation.
Wi-Fi offload brings challenges to operators of effective deployment and ROI (Return On Investment).
“Operators need to deploy own Wi-Fi zones in problematic areas or partner with Wi-Fi hotspot operators and aggregators such as iPass and Boingo”, says research author Nitin Bhas.