Asiacell transforms its network with Ericsson

Network transformation program uses Ericsson RBS 6000
Rafiah Ibrahim, head of Ericsson's Region Middle East.
Rafiah Ibrahim, head of Ericsson's Region Middle East.

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Asiacell has increased its subscriber base and has improve in a number of key performance and customer satisfaction metrics, as the operator is working on a transformation of its network with Ericsson to help build a more robust network for mobile broadband services.

The company did not specify figures or the specific indicators that have been improved.

The program covers a wide range of activities, including radio network and end-to-end optimisation, feature activation, and capacity enhancements.

Although the project only began recently, Asiacell is already able to prove the value of these improvements, measuring their impact on end-user experience, customer loyalty, by using multiple before-and-after assessment tools.

A key component in the network transformation program uses Ericsson RBS 6000, a multi-standard radio base station that offers 80% lower energy consumption per subscriber and takes up 75% less space compared to earlier base station standards.

The base stations deployed are currently using WCDMA/HSPA technology and are prepared for future LTE introduction.

Mohammed Baban, CTO, Asiacell said: "Ericsson’s network improvement program, inaugurated in 2014, has optimized our network performance, and boosted the overall user experience. This has cemented customer loyalty among our users, many of whom are now willing to pay for better-quality services. We are proud of the results achieved under our partnership with Ericsson, a leading provider of communications technology and services."

Rafiah Ibrahim, president Ericsson Region Middle East and East Africa, added: “Our collaboration with Asiacell, was created to ensure the delivery of an excellent, higher-quality mobile broadband experience. Today, we are witnessing the fruits of our longstanding partnership, customer-focused accessibility, high-performance network solutions and greater user satisfaction.”

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