KefKefk, a VAS provider in the MENA region, has partnered with SLA Mobile to deliver direct operator billing capabilities to their customers. SLA Mobile will initially connect KefKefk to Zain subscribers with future operator roll-outs in the future.
“At SLA Mobile we are committed to providing mobile operators with a wide range of local and international content that their subscribers can consume via direct operator billing. partnering with KefKefk ensures that Middle Eastern mobile operators like Zain have access to a vast range of localised mobile content.” said Amelia Power, head of sales and marketing at SLA Mobile.
Laith Shrouf, general manager of KefKefk, commented: “Implementing Direct Operator Billing through SLA Mobile gives KefKefk an opportunity to reach new customers who would previously not have been able to purchase content as they did not have credit or debit card details. This gives us the ability drive new revenue streams for the company and provides our customers with a better online experience.”
Direct operator billing allows mobile operator subscribers to pay for digital content using their mobile phone number. The transaction is added to the subscriber’s monthly bill or deducted from their prepaid credit. It is one of the safest online payment methods as there is no need for credit card or bank account information, according to the company.