Ericsson has appointed Patrik Melander as head of customer unit for the GCC and Pakistan (GCP). In his new role, Melander will oversee Ericsson’s business within GCC and Pakistan geographies in addition to his current responsibilities as head of global customer unit Zain at Ericsson.
Rafiah Ibrahim, president of Ericsson Middle East region, said: “Patrik Melander has demonstrated leadership skills and has been very successful in driving the growth and development of our Global Customer Unit Zain. I am confident that he will lead GCC and Pakistan customer units successfully, leveraging on his long standing experience and strong commercial drive of both markets respectively.”
Melander has more than 22 years of international experience within Ericsson where he started in the research and development sector in 1993 then worked in a number of global and regional positions based in the USA, Japan, Brazil, Costa Rica, Philippines, Sweden and recently UAE.