Facebook has opened its first office in Africa, based in Melrose Arch, Johannesburg. The office will be headed by Nunu Ntshingila.
The company will initially focus on growing its business in anchor countries in the major regions of Sub Saharan Africa: Kenya (East Africa), Nigeria (West Africa), and South Africa (Southern Africa). Other supported territories include Senegal, Ivory Coast, Ghana, Tanzania, Rwanda, Uganda, Zambia, Mozambique and Ethiopia.
Facebook will partner with governments, telecom operators, agencies and other stakeholders to deliver localised solutions to advertisers and users continent-wide. It will continue to focus on tailoring solutions, metrics and ad formats to the needs of customers and advertisers in the mobile-first, mobile-only African environment.
Facebook’s active user population in Africa has grown 20% to 120 million in June 2015 from 100 million in September 2014. More than 80% of these people access Facebook from their mobile phones, says the company.
“We are inspired by the incredible ways people and businesses in Africa use Facebook to connect. This momentum in Africa comes on top of strong advertiser partnerships and excellent adoption of our products across all regions. In Q1 2015, 52% of our total ad revenue came from outside the US and Canada. But we’re just getting started,” says Nicola Mendelsohn, VP, EMEA at Facebook.
“Mobile is not a trend; it’s the fastest development in communications we’ve ever seen. This couldn’t be truer in Africa – where so many people are mobile-only. This new office is a significant milestone for Facebook and our teams want to partner with businesses across the continent,” Mendelsohn adds.
Ari Kesisoglu, Regional Director, MEA at Facebook, said: “Our priority for the next few months is to continue the work we are already doing with some clients in this region. We will work more closely with businesses and agencies to understand the challenges, so that we can build solutions that help grow their business. People increasingly want to be connected to the world around them and desire information about new services and products to better their lives. At the same time, businesses need stronger, more flexible and less fragmented ways of reaching people in Sub Saharan Africa. Our mission will be to connect brands and consumers in Africa, creating value for all parties in the process.”