Zain Group has entering into a group-wide agreement with Uber to offer Zain customers discounted and preferential services when using the Uber platform.
The partnership is already live and operational in Bahrain, Jordan and Saudi Arabia where services are being progressively rolled-out. Preferential services will soon be launched in Kuwait for Zain customers.
The agreement will see Uber choose Zain as its mobile launch partner and main mobile service provider for any new future Uber service in any country where Zain operates. This will allow Uber’s partner drivers to benefit from exclusive phone and data deals offered by Zain, further supporting the extension of Uber’s service to a wider user base as it continues to rapidly expand across the region.
The partnership aims to further improve the Uber experience with Zain providing superior network quality and ease of use for Uber driver partners, and the two companies are set to collaborate on the enablement of mobile payments for Uber services as well as the provision of Wi-Fi in vehicles for Zain customers in the future.
Additionally, Zain and Uber will co-operate on marketing and promotional offerings to local passengers, and to Zain customers travelling abroad who will benefit from discounted services provided by Uber dependent on location and distance. During the launch of the service, free trips and other promotional benefits will be offered to Zain customers.
Scott Gegenheimer, Zain Group CEO, said: “Zain is evolving to become an integrated digital lifestyle operator and recognises the importance of content and unique services. This ground-breaking partnership with Uber is notable on two fronts; one in that Uber chose Zain to fulfill its telecommunications needs across the region and the other in that it reinforces our quest to continue delivering value to our customers through convenient and innovative digital solutions that enrich their lives.”
Jambu Palaniappan, regional general manager, Middle East & Africa at Uber, said: “Zain has a powerful and wide reaching network across the region and we believe that this agreement will add real benefit to our users, enabling them to travel seamlessly from point A to B.”