Zain Group partnership with taxi app Uber has been recognised by research company Ovum, as its most innovative service for November 2015.
Ovum reviewed 82 innovative services launched by service providers around the world in its Telco Services Innovation Radar monthly summary, and deemed the Zain-Uber alliance as the most innovative stating, “It is not often that we find a strategic partnership that can bring so many key benefits for operators.”
Announced in September 2015, the first of its kind collaboration in the region saw Zain becoming Uber’s main mobile service provider for any future Uber services in any country where Zain operates. Ovum identified that for Zain, Uber’s continual growth across the region is a bonus having the potential to create incremental revenues, attract new customers, and increase customer loyalty.
The partnership is currently operational in Bahrain, Jordan and Saudi Arabia, offering Zain customers discounted and preferential services when using the Uber platform locally and when travelling abroad. The partnership is set to be expanded to other Zain markets in due course including Kuwait, which recently offered travelling customers to the USA, UK and UAE a free ride for first time Uber users.
Ovum stated Uber could be looking at this partnership as a way to recruit drivers in countries where Zain operates, with exclusive phone and data deals being an attractive prospect to potential drivers, further supporting the extension of Uber’s service to a wider user base as it rapidly expands across the region.
“It was important for Uber to cooperate with a telecom operator that had a powerful, wide-reaching and superior network quality across the region, acknowledging Zain’s customer scale as important to the partnership,” the research firm said.
Scott Gegenheimer, CEO, Zain Group, said: “The telecom eco-system is undergoing rapid change, and partnerships are going to play a significant role in defining the telcos that will remain successful into the future.”
Majed Abukhater, GM for Uber said the coming together of two of the leading innovation brands in the region is further testament to Uber’s commitment to drive innovation and bring a positive change in the way people work, live and ride.