Samsung Electronics has appointed a new head of its handset division, who will take over day-to-day management of the struggling smartphone business.
Reuters reports that Dongjin Koh will take over as president of the mobile communications business from long-term head J.K. Shin, who will remain head of the overall mobile division for Samsung Electronics and focus on long-term strategy and developing new growth businesses, the report adds.
Samsung’s mobile business has steadily been losing market share, at the premium segment to Apple and to Chinese heavyweights like Huawei and Xiaomi at the mid-level and lower end.
Demand for Galaxy 6S, which Samsung hoped would lead the brand back to its former glory, has fallen short of expectations. Koh’s appointment would appear to acknowledge the need for a change in strategy, experts contend.
It’s quite the reversal of fortune for Shin who has been in charge of the mobile business since 2009. During his tenure, Samsung smartphones delivered record profits through the sales of the Galaxy series smartphones before a sharp earnings decline starting last year appeared to put his standing at risk.