UAE telco Du has deploy a platform from Elitecore Technologies with multiple capabilities to monetise WiFi in public spaces.
The spread of public Wi-Fi is a key aspect of the UAE’s Smart City vision, which aims to make the country one of the world’s most connected places.
Elitecore’s WiFi Service Management Platform (SMP) will allow Du to deliver enhanced WiFi services including complementary basic Wi-Fi access, free high-speed access for government services, and premium paid high-speed Wi-Fi.
The platform also includes advanced management capabilities such as analytics and insights into usage and customisable push notifications for nearby WiFi availability. It also includes monetisation capabilities including location-specific, context-aware advertisements and offers across Du hotspots.
Jihad Tayara, vice president business development and strategic partnerships, Du, said: “Elitecore’s comprehensive SMP helped us to offer anytime-anywhere connectivity, helping us to rapidly push forward the Smart City initiative in Dubai. With the Elitecore platform, we are able to develop business models that both benefit the public and create new monetisation opportunities.”
Akshat Joshi, VP, Wi-Fi product management, Elitecore Technologies, said: “We are glad to be a preferred technology enabler and allow Du to move a step closer towards the UAE’s transformation into the one of the smartest places in the world. Elitecore's flexible and scalable platform, along with its proven expertise, has enabled du to launch next-generation innovative Wi-Fi services and differentiate itself across various business markets.”
Elitecore SMP modules offered at Du include robust and convergent 3GPP AAA, MAP Gateway, PIAP-supported, TRA-compliant, multi-lingual customisable captive portal with branding and advertising capabilities, web self-care, partner settlement, voucher management, policy control and a prepaid rating and charging system. Elitecore provided a monetisation platform including mobile apps for iOS, Android and Windows, an advertisement server and reporting and analytics.