Etisalat and Thuraya launch satellite voice package

World first for UAE with AnA Emarati offering
Bilal El-Hamoui, chief commercial officer at Thuraya.
Bilal El-Hamoui, chief commercial officer at Thuraya.


Etisalat has launched a mobile satellite package with Thuraya Communications.

The mobile package, which is called ‘AnA Emarati’, offers Etisalat’s mobile post-paid customers a bundle of Thuraya Telecommunication’s satellite-enabled calling minutes and SMS from anywhere in the world.

The mobile bundle is designed to meet the demands of customers who spend their time outdoors in remote areas including the desert or sea.

Customers opting for the Ana Emarati mobile post-paid satellite bundles will be given an additional SIM card using the same number as their regular mobile to be inserted in a satellite a hotspot device called Thuraya SatSleeve Hotspot.

Customers need to insert one SIM into their mobile phone and the other SIM in the SatSleeve Hotspot device, which allows them to connect their mobile phones with the SatSleeve Hotspot through Wi-Fi.

The user needs to download the SatSleeve Hotspot App on their iPhone or android device, open up the SatSleeve Hotspot App, which will search for the Thuraya Telecommunications network automatically. It then allows the customer to make a satellite call, send a satellite SMS or access the address book to look up a contact through the SatSleeve Hotspot App.

Users can then make GSM and satellite calls using their existing mobile number and phone. To make a satellite call, users need to have a clear line of sight to the satellite, which means outdoor areas with no trees or obstacles.

Khaled El Khouly, chief consumer officer at Etisalat, said: “With our new integrated plan – the first in the world, and in partnership with Thuraya Telecommunications – we have the UAE’s adventure lovers covered or anyone else for that matter, when they head out in any location with limited GSM connectivity.

“Our new satellite bundles can be added on to any mobile post-paid consumer tariff plan. It lets customers transform their smartphones into satellite devices, allowing them to stay in touch with their friends and families while they are in remote locations,” he added.

Bilal El-Hamoui, chief commercial officer at Thuraya, said: “This is a really creative and original approach, and we are pleased to work with Etisalat on the launch of the Thuraya SatSleeve Hotspot. The SatSleeve Hotspot is a creative and important new device for the consumer market that offers fast, simple connectivity on-the-move, in remote areas normally beyond the reach of smartphones, or in urban areas where terrestrial networks have become unavailable or unreliable. The innovative SatSleeve Hotspot also comes with an added safety feature: a programmable SOS button that works even if your smartphone isn’t connected. This convenient function lets customers call a predefined number of their choice in times of emergency.”


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