Etisalat to launch 4K IPTV service

Linear and VoD channels to launch in first quarter
Rashed Al Abbar, vice president of consumer product innovation at Etisalat.
Rashed Al Abbar, vice president of consumer product innovation at Etisalat.


UAE telecom operator Etisalat has partnered with Huawei to introduce the first Ultra HD 4K IPTV service in the Middle East and Africa.

The service will be available exclusively for Etisalat’s eLife customers in the UAE starting in the first quarter of 2016.

The service will enable Etisalat’s eLife customers to enjoy access to a 4K linear channel and video on demand service through Etisalat’s new 4K set-top box.

The exploration of ultra-HD video by Etisalat and Huawei presents viewers with a 4K experience of 3840 x 2160 pixels, which is about four times larger definition than full HD. The 4K experience promises superior image quality without distortion or loss of quality on big screens. With 4K technology, colours are also more vivid and varied, with the image so sharp that users can see details not visible in standard definition, HD or even full-HD standards.

Rashed Al Abbar, vice president of consumer product innovation at Etisalat, said: “We are committed to bringing the most advanced TV viewing experience to our customers, be it through the quality of content or video. We were the first to bring IPTV solution to the UAE a few years ago, and now we are introducing the 4K technology, which is another revolution in home entertainment and video. We are delighted to work with Huawei, enabling our customers to enjoy an Imax-like experience at home.”

Peng Xiongji, general manager of Huawei UAE, added: “This cooperation is a great opportunity to serve Etisalat’s customers who are looking for immersive and engaging video experiences. We believe that the mix of Etisalat and Huawei innovations in the 4K realm will ultimately provide the best services to customers in the region.”

Editor's Choice

The robots are coming: Impact of AI on executive search
As the technology industry’s elite struggle to agree on the potential impact of AI and a raft of people queuing up to advise on the potential disruption it will cause, this article by John Curtis-Oliver, Partner at Boyden studies the potential impact on the executive hiring and the executive search industry.
Saudi Football changes pitch from MBC to STC
The news comes just a few days after the release of Saudi businessman Waleed al-Ibrahim, who has management control of MBC. Reuters reports senior Saudi officials saying that Ibrahim agreed to an “undisclosed settlement after admitting to unspecified violations”.
CEO hiring: The outsider effect
Outsider CEOs were found to be better suited than insider CEOs according to a KWR study that compared the performance of ‘insider’ and ‘outsider’ chief executive officers in the mobile telecoms operator (telco) sector of emerging markets (EMs) in the Middle East and Africa (MEA), and Asia-Pacific (APAC).

Most popular

Don't Miss a Story

You may also like

FCC Chairman backs Space X's  plans for satellite internet
Satellite technology can help reach people in hard-to-serve places where fibre optic cables and cell towers don't reach, says Ajit Pai.
du signs new deal with Epsilon to support growth of cloud services
This builds on a long-term partnership between du and Epsilon. In 2017, du partnered with Epsilon to deploy the “Infiny by Epsilon” on-demand connectivity platform to connect its enterprise customers. Epsilon will act as the global sales channel for the partnership.
New solution from Telstra enables easy set-up of guest WiFi
Research conducted by Telstra showed access to free Wi-Fi is a key factor for customers when choosing between two similar businesses. 66 percent of respondents said they wanted free Wi-Fi from businesses such as cafes and pharmacies, with the number jumping to over 80 percent for 18-24 year olds.
Ericsson wins its first vEPC contract in Iraq with Zain
Ericsson’s virtual Evolved Packet Core (vEPC) will help Zain Iraq alleviate data demands and prepare for continued growth in the coming years