Ericsson launches Dubai distribution centre for MENA region

Company says move is a boost to mobile operators.
Ibrahim: A testament to our promise for the future.
Ibrahim: A testament to our promise for the future.


Ericsson has officially inaugurated its MENA region’s first telecom equipment hardware and software distribution centre in Dubai South.

The opening took place at a ribbon cutting ceremony under the patronage and in the presence of His Highness Sheikh Ahmed bin Saeed Al Maktoum, Chairman and Chief Executive, Emirates Airline and Group, and His Excellency Khalifa Al Zaffin, Executive Chairman, Dubai Aviation City Corporation.

'Ericsson Supply Centre' for Region Middle East is the first distribution centre globally that will have hardware assembly and software load implemented at the same location.

Rafiah Ibrahim, president of Ericsson, Region Middle East and Africa, said: “Today’s ceremony was more than just an inauguration of a Supply Centre for the region, it was a testament to our promise for the future.

"At Ericsson, we are committed to the development of the technology sector in the Middle East and Africa, and we want to champion this region as leaders in the market. We are spurring an increasing Networked Society in the Middle East as we expand our services and solutions to support the evolving requirements of our customers.”

Ericsson Supply Centre is designed to help further improve assembly of hardware and software based on customer needs.

According to a statement, mobile operators will achieve higher return on investment (ROI) through shorter network roll out time, with decisions able to be made at a later stage and in response to changing end customer demand.


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