Du helps mould future business leaders

Agent 055 Network Initiative allows ten youngsters to learn and earn.
Du is helping to forge future leaders.
Du is helping to forge future leaders.


Du has chosen ten aspiring entrepreneurs from more than 200 candidates to partake in its Agent 055 Network Initiative.

After a multi-phase application process , the university students secured their place on a scheme to begin earning while they learn with du. Participants include the Emirati Alyazah Al Neyadi from UAE University with the other candidates hailing from countries including India, the USA and Palestine. 

The Agent 055 Initiative allows the students go gain industry knowledge and workplace experience during their time at university.

The students will be trained in sales and marketing, and then asked to meet monthly sales Key Performance Indicators (KPIs). The candidates will also be equipped with tablets so that they can effectively conduct sales and take customer information. They will be supervised by specifically assigned store managers tasked with providing them with advice and mentorship throughout the project.

“Since its founding, du has staunchly spearheaded sustainability efforts in the UAE,” said Hala Badri, Executive Vice President, Brand and Communications, du. “In line with this, we have long made it our mission to provide a powerful platform for aspiring entrepreneurs.

"Du’s unprecedented Agent 055 Network Initiative serves as a strong testament to that commitment. During the lengthy application process, each of these selected candidates demonstrated leadership prowess, passion for innovation and a genuine desire to move the needle of influence. In short, they each have all the makings of a budding, promising entrepreneur – which is what helped set them starkly apart from the rest.

“We are thrilled to be empowering these students to succeed and contributing to their professional growth story. More importantly, we are confident in their abilities to become the UAE’s future movers and shakers."

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