Ericsson has launched a data analysis toolkit that enables media companies to aggregate, analyse and act upon large amounts of data derived from users, video platforms, and networks.
The service, which is called Integrated Video Insights, is designed to meet the need for big-data processing that spans all operational, commercial, and customer care aspects of the media business.
Using Integrated Video Insights, media players can improve their content commercialisation strategy, identify the investments required to increase average revenue per user, and ensure their content is consumed under optimal conditions.
Jean-Philippe Poirault, head of consulting and systems integration, Ericsson, said: "As media consumption changes and new players enter the market, it is becoming increasingly critical for media players to have a complete 360-degree overview of their business. They need to understand and improve everything from the quality of their service to their customers' content preferences and quality of experience.
"With Integrated Video Insights, they can anticipate future operational needs, respond quickly to real-time issues, implement advanced, proactive customer care flows, and ultimately make better business decisions."
Integrated Video Insights can be delivered as a standalone solution or as an expansion module for the Ericsson Expert Analytics suite. Ericsson’s Expert Analytics product suite goes beyond traditional big data analytics by incorporating the TV and media, network and other domain knowledge that turns data into actionable insights for concrete use cases and drives swift actions that positively impact the operator's bottom line.
Both Integrated Video Insights and Ericsson Expert Analytics leverage Ericsson's deep industry experience and consumer research, and offer advanced customer experience management capabilities, including the delivery of actionable insights that drive new revenue growth and improve customer experiences.
Ericsson explained the rationale behind the service: “In a world in which so much video is competing for viewers' attention – from traditional linear TV to both professional and user-generated content - media players such as content owners, broadcasters, and TV service providers require an analytics solution capable of delivering accurate business intelligence,” the company said in a statement.
“To remain relevant, media players need to not only ensure their delivery channels are performing optimally, but also understand what their users want, what they value most, and what they don't need or appreciate,” the company added.