Is the MENA media market ready for a shake up?

Traditional boundaries to break, competition to intensify
Source- Getty Images
Source- Getty Images

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 Increasing high speed connectivity, cheaper Pay TV, high-definition (HD) TV, and the growing adoption of Over-the-top (OTT) videos will redefine the business environment for the MENA media industry in the next five years, finds Frost & Sullivan. The global growth consulting firm is the Knowledge Partner for CABSAT 2016.

Frost & Sullivan will release a State of the Industry report on March 8, 2016 and moderate a panel with key industry executives from Arab Radio & Television (ART), beIN Media, Eutelsat, Icflix, Intigral, and Yahlive to discuss if and how the MENA media market is ready for a shake-up as a result of disruptive technologies and business models.

“2016-2018 will see large-scale disruptions in the media industry, breaking traditional boundaries of businesses as well as pricing. Competition will intensify as international companies jostle side by side with regional players for airtime and consumer mind space,” says Vidya S Nath, Research Director, Digital Media, Frost & Sullivan.

“‘Converge to Diverge’ will be the new mantra. Companies will explore multiple avenues to pursue revenue growth,” says Vidya.

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