Visa intends to open an office in Côte d'Ivoire in order to reinforce its position and facilitate the engagement with key stakeholders in the region; government, financial institutions, consumers and merchants in the ECOWAS region.
This important development will help drive the company ‘strategy in Africa where two billion people live without access to financial services, according to the Global Financial Inclusion Index 2014. The expansion signals continued efforts by Visa to drive its undertaking with the World Bank Group to achieve universal financial access and providing electronic payment accounts to 500 million underserved people by end of 2020.
H.E. Koné Adama, Minister of Finance expressed his support to plans shared by Visa and said, “This is indeed great news, it will help Côte d'Ivoire in its endeavours to promote electronic payments in the country and drive financial inclusion to the benefit of the overall economy.”
H.E Jean-Louis Billon, Minister of Commerce, indicated, “This is encouraging news for 2016, Côte d'Ivoire is currently exerting significant efforts in attracting foreign direct investments and facilitate commerce and electronic payment will help in increasing the transparency of the economy to that end. Visa is welcome to the region”.
H.E. Roger Kacou, Minister of Tourism, said, “We are pleased with the plans shared by Visa and it will definitely help in attracting tourists to visit Côte d'Ivoire and we look forward to our partnership with Visa to execute campaigns that would result in the promotion of the country as a destination of choice for tourists.”
“Our presence in Côte d'Ivoire reflects the growing importance of the UEMOA region which represents 40% of the collective GDP of the Economy of West African States. It showcase, both, our commitment and enthusiasm to help the Francophone African markets as they migrate from cash to digital payments to provide consumers across socio-economic groups with secure, convenient, and reliable payment options.” said Tarek Elhousseiny, General Manager of North and Francophone Africa at Visa.