Etisalat and du join forces for ‘Taawun’

Customers to get the opportunity to choose their operator
Left- Saleh Al Abdooli, CEO of Etisalat UAE; Right- Osman Sultan, CEO of du
Left- Saleh Al Abdooli, CEO of Etisalat UAE; Right- Osman Sultan, CEO of du


The power of two is all set to rule the telecom world of the UAE. In an ambitious plan to combine competencies, Etisalat and du have announced ‘Taawun’, a joint initiative to support the long-term vision of the government in developing smart infrastructure and giving customers an opportunity to select their operator of choice for telecom services. It initially includes more than 50 Projects and will serve as the model for all new greenfield areas in the country. The first phase of the programme has been implemented at the upcoming Dubai Sustainable City.

‘Taawun’ will establish a robust telecom infrastructure as a backbone for property developers, deploying advanced fibre-optic and passive telecom solutions. It aims to contribute to the UAE Vision 2021 to rank the nation among top ten globally in the overall ICT infrastructure, Online Services Index and the Network Readiness Index, in time for UAE’s celebration for 50 years since formation. It also aligns with the UAE government’s ‘smart city’ initiative.

Saleh Al Abdooli, CEO of Etisalat UAE said, “Customer choices will be key to the development of new telecom infrastructure in the UAE, embodied by the Taawun initiative, which is of strategic importance to the country’s telecom industry as well as the real estate sector. Etisalat is keen on this initiative, which aligns with our commitment to support the government’s smart vision and development of a smart environment across the country. It will ensure that the newly developed infrastructure will meet the current and future connectivity requirements of smart homes and systems in new property developments. Such initiatives are vital in positioning the UAE on the global map as a leader with a futuristic outlook in telecom and technology.”

Osman Sultan, CEO of du, remarked: “Taawun marks a major milestone in our progress towards a fully competitive telecommunications market in the UAE. I am extremely pleased that, through Taawun, all new real estate developments across the UAE will be served by competitive state-of-the-art passive infrastructure and residents of these new development projects will now be able to make a choice between operators. This strategic initiative will enable realisation of the UAE’s Smart Cities’ vision and will further strengthen the UAE’s positioning as a global leader in the telecommunications sector.”

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