SUDATEL partners with Al Jazeera Media Network

Consolidation of brand identity and expansion plans in the offing
Africa, Africa telecoms, Al Jazeera Media, Partnership, Sudatel, Al Jazeera Media

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SUDATEL Group has signed a partnership agreement with Al Jazeera Media Network under which the Group shall appear across the platforms of Al Jazeera News Network, Al Jazeera English and Al Jazeera Mubasher channels to contribute in consolidating the name of SUDATEL in the minds of viewers inside and outside Sudan. The agreement allows the group to sponsor some of the programs consistent with the main policy and directions adopted by SUDATEL in terms of encouraging the entrepreneurship programs among young people and its valued contributions in the social responsibility field. Also, the agreement provides a partnership opportunity between Al Jazeera Media Training and Development Center and SUDATEL Telecom Academy (Sudacad) owing to Group’s interest in building skills and human resources training.

Eng. Tarig Hamza Zain El Abdein, Chief Executive Officer of the group, signed on behalf of SUDATEL and Mr. Abdulla Al Najjar, Executive Director of Global Brand & Communications, signed on behalf of Al Jazeera Network; in the presence of Dr. Abdul Rahman Dirar, Chairman of the Board of Directors of SUDATEL and Dr. Mustafa Suwaq, Managing Director of Al Jazeera Media Network.

Following the signing ceremony, the CEO of SUDATEL Group expressed his gladness of such strategic partnership that linked SUDATEL as a national economic edifice, who succeeded in attaining leadership abroad over its investments in West Africa, and Al Jazeera Media Network as a powerful Arabic media gate who acquainted globally. On the other hand, the CEO of SUDATEL Group highlighted that the partnership with Al Jazeera Media Network, is undoubtedly, serving the Group’s strategy in terms of openness to foreign markets and expanding the investment activities, which is in the interest of the shareholders who symbolize the forefront of SUDATEL Group.

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