LG redefines customisation with its new smartphone

LG G5 comes equipped with modular smartphone technology
Juno Cho, chief executive officer of LG Electronics, speaks during the unveiling of the LG G5 smartphone at a news conference ahead of the Mobile World Congress in Barcelona, Spain, on Sunday, Feb. 21, 2016. (Source- Getty Images)
Juno Cho, chief executive officer of LG Electronics, speaks during the unveiling of the LG G5 smartphone at a news conference ahead of the Mobile World Congress in Barcelona, Spain, on Sunday, Feb. 21, 2016. (Source- Getty Images)

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There are steps and then there’re leaps; with its new G5 smartphone, LG has attempted to take the leap approach to customisation and personalisation of gadgets. Launched at the MWC 2016 in Barcelona, the phone has managed to capture attention for sure, market capture reports are awaited as of now though.

Whenever it comes to smartphones, the customisation that comes to mind is mostly in terms of tones, display, camera or video experience; hardware customization mostly has been limited to changing external looks of the phone. The new LG device is being positioned as a ‘viable modular device’. The modular aspect of the LG G5, the slide-out bottom, is the defining feature of the smartphone.

“By altering the phone’s components, users better equip themselves to handle a wider variety of tasks. With modular technology, users would have the ability to change the makeup of their phones from day-to-day or maintain a single configuration for the long-term. The level and frequency of customisation itself would be another factor that enables the phone to suit the lifestyle or sentiments of the consumer,” said Mr. Yong Geun Choi, President of LG Electronics Gulf FZE.

As part of its modular proposition called “LG Friends”, the LG G5 will have a variety of components that users can choose to add on, including the LG 360 VR, LG 360 cam and LG Hi-Fi PLUS. These components can be swapped out at any time, giving the G5 a different kind of versatility. It would be tough to predict whether the hype around modular devices would reflect in sales figures of G5 as well; nevertheless, technology freaks have got newer toys to tinker with for sure.

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