Etisalat highlights disruption by SMBs

Innovation and success factors for SMBs discussed at the SMEWorld Summit 2016
John Lincoln, senior vice president, SMB at Etisalat
John Lincoln, senior vice president, SMB at Etisalat

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Leadership failures pave the way for disruptive ideas. Addressing the audience comprising entrepreneurs, investors, service providers and business enablers from the MENA region at the SMEWorld Summit 2016, John Lincoln, senior vice president – SMB, Etisalat, said, “An environment where the stakes are high is a foundation for innovation. Leadership failures enable disruptive innovation. Over sophistication of products and services open doors to disruptive technologies. We are living in times where opportunities are abound for start-ups and small businesses, and the world is making way for disruptive ideas to scale.

As strategic SME partner of the region’s largest entrepreneurship summit in its third year, the telco discussed the importance of game changing innovations and other factors that hold the key to success for start-ups and SMBs. Markets are alive and forever changing, presenting unique challenges to the people and machines operating within them. In his keynote presentation, Lincoln also discussed success factors for start-ups and the potential that communities hold to enable disruption of incumbents and reshape markets faster than any other force.

The annual SMEWorld event, themed ‘Enabling Global Ambitions’ in its current edition, aims to engage small and medium businesses and help them emerge as leaders on a global scale.

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