du introduces LiFi technology to the Middle East

LiFi roadmap supports data speed higher than WiFi and 4G networks
Saleem AlBlooshi, executive vice president of network development and operations at du
Saleem AlBlooshi, executive vice president of network development and operations at du


Soon after the capabilities of LiFi technology were discussed at the MWC2016, du, and Zero1 have successfully demonstrated the capability of the technology in Dubai . LiFi is a wireless optical networking technology that uses light-emitting diodes (LEDs) for data transmission instead of radio waves, reportedly giving it the data transmitting potential of up to 224GB per second.

Saleem AlBlooshi, executive vice president of network development and operations at du, said: “With the global LiFi market expected to reach $80 billion by 2021, we expect to see demand for this technology increasing exponentially over the coming years. We wanted to ensure our customers were aware of this technology and the demonstration of LiFi technology complements our broadband portfolio for the business segment. We are currently working with major businesses to create tailor-made LiFi solutions and to test and validate the applications so that we can ensure we offer the latest in innovation to our valued customers.”

According to research from Mordor Intelligence, LiFi is 100 times faster than WiFi technology as well as being significantly cheaper. In addition, LiFi complements WiFi technology, by minimizing the risk of loss of data in a high density area in a confined region. The integration of LiFi enables du to provide solutions for its business customer across municipal, commercial and industrial environments. du has demonstrated three use cases over LiFi technology including internet over LiFi, video and audio streaming over LiFi.

LiFi technology is particularly suitable for environments where safety and data security are paramount such as hospitals, company headquarters, transport, and security agencies. Discussing the demonstration, Marc Fleschen, CEO, Zero1, said: “We are thrilled to work with du on LiFi technology to create a powerful platform which will provide tangible and long-lasting solutions for du’s business partners. We are honoured to be part of the LiFi integration for different applications, which will place the UAE at the forefront of LiFi enabled environments.”

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