Keyrus develops omnichannel solution for Virgin

SAP hybris OMS module implemented to integrate retail operations
Customer experience, Ecommerce, Middle East, Omnichannel, Retail, Virgin Group, Virgin Mobile, Software, SAP, Virgin


In efforts to extend a great customer experience, Keyrus, a player in the field of data intelligence, digital, and consulting on the management and transformation of enterprises, is assisting Virgin Megastore with the setup of a new multichannel platform, based on their well-established physical store network.

"As Virgin Megastore evolved over the years to become the destination for technophiles, entertainment seekers and stylesetters, we wanted to create an e-commerce site that was an extension of the store experience. Keyrus worked hand in hand with us on building the first true omnichannel experience in the Middle East without compromising on any of the product and brand experiences that keep our customers loyal and engaged’, explains Nisreen Shocair, president, Virgin Megastore Middle East.

The SAP hybris PCM (product content management) is now the center of all product information in the Virgin Megastore organization. To fully integrate retail operations, Keyrus implemented the SAP hybris OMS module (Order Management Services). Built with a mobile first approach, the new OmniCommerce platform is fully integrated to retail operations, the Virgin Megastore loyalty program, external product data providers and ERP for finance.

‘‘Our aim was to extend our leading physical stores experience and rich offering to online shoppers in the region, in a modern, fully-integrated and seamless way. Keyrus have been instrumental in helping us bring our ideas to life. They truly understood our needs from a business perspective and were able to implement the project in record time.’’, said Tarek Moussawer, head of marketing, Virgin megastore Middle East.

“We are proud to be able to assist Virgin Megastore with this digital challenge which allowed us to demonstrate once again our expertise and our ability to integrate new markets”, explains Michel Mariën, customer solutions director, Keyrus Digital.

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