Surging smartphone penetration in Saudi Arabia is propelling internet use across the Kingdom, presenting numerous possibilities to both businesses and the country’s tech savvy consumers.
“We have a relatively young population of technologically savvy Saudis who have embraced mobile technology as a basic necessity in their daily lives,” said Faisal Al Bannai, Managing Director at axiom. “They recognize the promise of the digital world -- allowing them to share experiences, acquire information, and communicate in a way they never have before.”
The average Saudi consumer now owns 2.3 connected devices, with 86% of the Kingdom’s consumers online daily, according to Google’s latest Saudi Arabia connected consumer survey. In addition, about 9 out of 10 Saudis own a smartphone, an impressive 26% increase over the last three years, and 86% of Saudis go online at least as often via smartphone as a computer, a whopping 42% increase since 2012.
A whopping 89% of Saudis use their smartphones while watching TV, according to the Google survey. Meanwhile, 77% watch videos on their smartphone at least weekly, 69% reported making their last purchase on a smartphone, and 71% said they use their smartphones to search for local businesses.
“International manufacturers have recognized our country’s passion for all things digital, and that is why Saudi Arabia will continue to be a priority market for many of the world’s leading mobile brands,” Al Bannai said. “This not only means that our customers will have access to the latest technology, but also that they will be among the first to do so. It is truly an exciting time for the Kingdom’s tech enthusiasts.”