TP-Link technologies, a manufacturer of SOHO and SMB networking products and wireless solutions, will showcase its recently launched Neffos smartphone at GITEX shopper spring edition 2016 and promote the company’s entry into the mobile handset market.
According to the company, the latest smartphone will help TP-Link to set up a link with smart devices through standard protocol to create an ideal digital ecosystem for end user customers in the region.
Lucas Jiang, country manager, TP-Link Middle East and Africa (MEA), said the company’s confidence to enter the smartphone market is derived from the consistent and steady growth of its WLAN business and a deep insight to meet end user needs with a compelling mobile device. “The investment we are making into the smartphone business is long-term and a global one,” he added.
“The moniker Neffos derives from the Greek word ‘nephos’, which means ‘cloud’,” Jiang explained. “We picked this name because it also represents our vision of venturing into the smartphone business to establish a seamless connection between people and devices through the cloud.”
Jiang reiterated that the Neffos handset is competitively priced to meet the needs of an enthusiastic smartphone aficionado. “We are also looking forward to hearing feedback from our partners and most importantly the consumers whom we are targeting with this product,” he said.