chooses du and Akamai to deliver OTT services

du and Akamai to build a safe, scalable and flexible media delivery platform.
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du, together with its partner in the region, Akamai Technologies, has been chosen by as its content delivery network (CDN) service provider for the Middle East region. Working with du and Akamai, advance digital media (advance) is using adaptive media delivery and media analytics to deliver broadcast-quality video content on its TV.AE over-the-top (OTT) streaming service. provides curated entertainment for Arab audiences. Working with du, advance selected Akamai’s adaptive media delivery solution to provide streaming services for’s live and on-demand content at the highest quality that users are expecting. Advance will also leverage media analytics to get a deeper understanding of’s audience engagement metrics, quality metrics and individual viewer experiences.

du’s chief commercial officer Fahad Al Hassawi said: “We are thrilled to welcome into our roster of du and Akamai customers. As a company that prides itself on innovation, providing the latest technologies for this latest TV platform that enables sharing and user participation highlights our commitment towards providing best-in-class services for our customers as well as all’s customers in the region.”

Ali Al Shaiba, CEO, said: “Our aim is to provide the best content and the highest quality experience for our viewers in the region, which is why we’ve partnered with du and Akamai technologies, whose solution is amongst the best in the world. This will ensure that all our viewers can enjoy quicker load times and a better resolution where and whenever they watch our content.”

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