du chooses Mahindra Comviva as a VAS partner

Partnership aimed at boosting the operator’s content-related revenues
Business management partnership, Du, Mahindra comviva, Partnership, VAS, Value Added Services, Mahindra Comviva


Mahindra Comviva has entered into a VAS business management partnership with du. As part of the multi-year deal, Mahindra Comviva features among the companies managing du’s end-to-end VAS (value added services) business for premium services offering such as SMS alerts, WAP services, mobile Contest, Mobile Games, OTT app aggregation, etc.

Under VAS business management, Mahindra Comviva has extended services such as campaign planning, product management, roadmap planning, content operations and sourcing & setting up innovation lab along with technical assistance and monitoring.

Atul Madan, senior vice president and head of digital services at Mahindra Comviva said: “We are extremely excited to extend our innovative value proposition to manage du’s end-to-end VAS business in UAE. With this offering we are hoping to boost the operator’s content-related revenue while maintaining utmost customer experience and cost optimization.”

Fahad Al Hassawi, chief commercial officer, du added: “We are pleased to announce our partnership with Mahindra Comviva as one of our VAS and mobile content master aggregators and partner. As an organisation which puts our customers first, we continually look to partner with the global leaders in the industry to guarantee the best customer experience possible for end users. As such we look forward to harnessing Mahindra Comviva’s expertise in VAS business management to match our requirements and enhance the final experience for our valued customers.”

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