Tigo Tanzania has become the second largest player in the Tanzanian telecom market with the highest growth rate, according to the recent statistics by the Tanzania Communications Regulatory Authority (TCRA).
TCRA shows in the report that, out of the 6.7 million total industry growth during the period, Tigo grew by 2.5 million which is equivalent to 37 percent, or in two years from 11.4 million, Tigo scooped 4.8 million which is equivalent to 42 percent, the highest growth rate in the telecom sector.
Airtel was relegated to the third position with a similar percentage market share but with 68,486 less than Tigo’s subscription numbers. Vodacom that leads the pack with 32% market share.
Tigo general manager, Diego Gutierrez, listed the main drivers of the growth as including “affordability, innovation, digital financial initiatives, mammoth investments, and the launch of 4G LTE, the country’s fastest mobile internet connection and extensive network expansion”.