Avaya: Enterprises embrace wireless to go digital

Networking vendor posts triple-digit growth in wireless networking
Maan Al-Shakarchi: "As highlighted by our strong growth, wireless is where investments are being made."
Maan Al-Shakarchi: "As highlighted by our strong growth, wireless is where investments are being made."

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Avaya has posted triple-digit growth in the past six months for its wireless networking business across Asia, Europe, the Middle East and Africa as organisations look to build secure environments capable of quickly supporting mobile users and applications. With enterprises today under unprecedented pressure to deliver the digital experiences their customers expect, they need secure and scalable network solutions that allow teams to work together more effectively.

According to Paul Black, director of telecoms, media and IOT, IDC Middle East, Turkey and Africa, many businesses in the region are at the cusp of transforming digitally. They are looking at solutions that are cost-effective, scalable and futureproof but ultimately looking at addressing their customer’s needs. “The benefits of digital transformation will allow them to be proactive and agile to fulfil demand and is one of top initiatives of the CIO agenda with nearly 70% of industries looking to embark on transformation initiatives in 2016. Wireless connectivity solutions fit these needs perfectly and are often, fundamental to the transformation efforts itself”, adds Paul.

Jameel Al-Sharaf, head of group IT, YBA Kanoo group believes that having secured access to internal company resources and information wherever the employees are located ensures higher customer retention through improved responsiveness and overall satisfaction. He further adds that secured wireless solutions will also improve the employees’ collaboration resulting in higher productivity and improved efficiency for maximizing shareholders’ value through technology.

Maan Al-Shakarchi, head of networking in Europe, Middle East and Africa, and Asia-Pacific, Avaya, said: “As highlighted by our strong growth, wireless is where investments are being made. Our customers are looking to wireless networks as enablers on their digital transformation journey, and it is essential that the network help, not hinder, them. Avaya’s IoT-ready network delivers the simplicity, scalability, and, most importantly, security that our customers need to adapt to evolving market and business demands.”

 

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