Vodafone's M2M head promoted as the CEO

Analysys Mason believes this might be just signal the maturing of enterprise IoT
Since starting at Vodafone, Erik has helped to drive Vodafone’s position in the M2M market.
Since starting at Vodafone, Erik has helped to drive Vodafone’s position in the M2M market.


Vodafone has announced that Erik Brenneis would replace Jan Geldmacher as CEO of Vodafone Global Enterprises. Erik currently heads Vodafone’s IoT division.

Tom Rebbeck's, Research Director at Analysys Mason believes this development to be an endorsement of the company's IoT strategy. He said: "Vodafone has been one of the most successful telecoms operators in IoT, for example winning contracts with some of the largest automotive manufacturers such as GM. It grew to 38 million connections in the last year (up 37% on the previous year); IoT service revenues grew 29%."

Rebbeck further believes that with Erik leading VGE, one may expect to see IoT elements being gradually incorporated into broader digital transformation projects, in contrast to being taken up as standalone initiatives. This is all part of the gradual maturing of enterprise IoT.

In addition, the new leadership might translate into a more aggressive stand from Vodafone Global. The IoT team has made a number of acquisitions – Cobra Automotive being the largest – that have allowed it to provide a wide range of solutions. More such developments might be underway.

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