Simstream to roll out first international franchise in Burundi

Company to accelerate international expansion through franchise business model
Marronier : "We believe that the franchise approach will accelerate Simstream's growth in those international markets where we operate but with no formal established local presence."
Marronier : "We believe that the franchise approach will accelerate Simstream's growth in those international markets where we operate but with no formal established local presence."

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Simstream Group, the network and IT security solutions consulting company with operations based in Dubai (UAE), Paris (France) and Kochin (India) is all set to go ahead with its first international franchise, in Burundi, East Africa. In order to accelerate international expansion and build brand awareness, the company aims to roll out its franchise business model in various markets, including countries across East Africa, where it currently has no formal operating presence.

Simstream has grown from its base in France to open new business opportunities in the Middle East and Africa through its UAE company based in Dubai. It has also launched its first franchise in France already.

Gael Marronier, chairman of Simstream Group said: "Simstream’s new franchise in Bujumbura, Burundi, will allow us to position the brand in East Africa, as part of our wider international expansion. Our local franchise will help us position our Group Services Portfolio with the public and private sector enterprise markets; this includes everything from consulting to systems integration, our managed network services and T&D digital portfolio."

Recently, Simstream acquired a software and applications development company in Sharjah, UAE, to support the launch of the new ‘SimstreamT&D’ division as part of the company’s regional expansion plan.

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