Cisco Middle East appoints a new MD

The veteran's appreciation for digitisation opportunities to drive continued growth
A Cisco leadership pipeline programme alumnus, Eid most recently held the position of senior director of country digitisation acceleration (CDA) in Cisco’s EMEAR region
A Cisco leadership pipeline programme alumnus, Eid most recently held the position of senior director of country digitisation acceleration (CDA) in Cisco’s EMEAR region

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Cisco Middle East has appointed Shukri Eid as the managing director of its East region effective immediately. In his new role, Shukri will lead the Cisco’s business in the UAE, Oman, Pakistan, Afghanistan and Yemen and work closely with partners to support private and public sector customers in their efforts to digitise and transform their operations.

Eid is a Cisco veteran of nearly 10 years and has worked in multiple leadership capacities across the organisation. Over his 20-year career he has led high-profile strategy, business and technology transformational engagements, working with senior officials and executives across emerging markets.

Commenting on Eid’s appointment, Mike Weston, vice president for Cisco Middle East said, “This is a dynamic time where we are experiencing fast-paced changes and evolving trends across industries. As a technology leader, our focus is on accelerating our ability to respond to our customer and partner needs in support of their aspirations. Shukri Eid is a passionate leader with an extensive track record of achievements under his belt, and I am confident of our ability to capture the tremendous opportunities that exist across our markets with him at the helm of the East Region. His management expertise and profound appreciation for the opportunities presented by digitisation position us ideally to execute against our strategic priorities and drive continued growth.”

In addition to his focus on developing and delivering on business strategy, Eid will champion people development as well. “I look forward to my new role during what is an exciting time for Cisco and the region. The time is ripe to harness the power of digitisation and there is greater need from our partners, customers and governments across our markets to help accelerate their journeys towards becoming smarter, more competitive and more connected in the new economy,” said Shukri Eid, managing director – East region, Cisco Middle East. “Our talented team and expanding portfolio of solutions place us at the forefront of their efforts to capture this immense potential.”

A Cisco Leadership Pipeline Program alumnus, Eid most recently held the position of senior director of country digitisation acceleration (CDA) in Cisco’s EMEAR region, working with government and industry leaders to accelerate national digitisation strategies. Prior to that he was the director managing Cisco consulting services in the same region, where he led a team advising large customer organisations across public sector and enterprise as well as telecom service providers.

Prior to joining Cisco, Eid held a number of senior consultancy roles at leading blue chips, including IBM global business services and PricewaterhouseCoopers, with engagements involving local and federal government, education, financial services, and defence. He holds a master’s degree in business administration from Strathclyde University and a bachelor’s degree in electrical and computer engineering from Jordan University of Science and Technology.

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