Samsung is bringing a 32-seat, 4D motion virtual reality theatre to GITEX Technology Week. Show visitors will also be able to visit a 360 cabin, where they can take 360-degree images using the Gear 360 camera, as well as see how the VR kit integrates with the vendor's range of smart phones.
"We want to showcase a snippet of the endless possibilities with virtual reality technology through the theatre," said a company statement.
"Samsung's mobile ecosystem, the Galaxy Note 7, Galaxy S7, S7 edge and Gear 360, in addition to the all new Gear VR support content development and consumption of VR technology in one way or the other," it continued.
Key to Samsung's VR push at the five day trade show is the belief that VR is poised to enter mainstream use, both in commercial and business environments. For example, with the theatre experience the vendor's aims to illustrate how VR can be both personal and shared experience for either social or business use.
"The Gear VR was designed with the aim to make the technology more affordable and easy to use for consumers," said a company statement.
"With accelerated adoption, the Gear VR is finding uses not just in entertainment, but also in diverse industries including medicine, training, education, to name a few."
According to Samsung, the immersive nature of VR means it has huge potential for any industry that is looking to engage closely with its consumers. VR's potential to ‘transport' customers, partners to places that transcend geography make ‘it a cost effective and time efficient solution for marketing, training and conferences," said a company statement.
The Korean vendor expects its Gear VR 4D Theatre to attract a lot of attention. A similar set up at the Consumer Electronics Show in Las Vegas earlier this year, attracted 2,000 participants in the first day.