Going with the theme ‘simplicity is technology’s greatest advance’, du’s stand this year will feature demonstrations around simple innovation that can enhance the happiness of UAE citizens. Visitors will also be able to witness how du, the strategic partner of Smart Dubai, is bringing the Smart Dubai Platform to life.
“Today’s digital transformation is becoming more rapidly disruptive than ever before and is shaping new ways of life. In light of this, citizens are choosing to use digital innovation to ensure a safer, healthier and more fulfilling way of life for themselves and their children. Governments and cities are harnessing the power of big data to better protect, develop, plan and thus better address the future needs of its citizenry. At this year’s GITEX we are driving the smart future agenda with new-to-market innovation that will interconnect this journey to life in the smart city, a journey that is incredibly exciting for all,” said Osman Sultan, CEO, du.
During GITEX 2016, du aims to address the needs of its individual, enterprise and government customers by delivering smart technologies to meet their requirements in a simple and efficient manner. For this, in addition to bringing smart technologies, the telco is also advocating public private partnerships and delivering simple solutions.
“GITEX Technology Week 2016 is a confluence of technological innovation, bringing tomorrow’s vision of a smart future to life today,” added Sultan.
du will be present at stand Z-F10 in Zabeel Hall at GITEX Technology Week 2015, at the Dubai World Trade Centre.