Etisalat and Mojix highlight ‘Store of the Future’

RFID based solutions to enable interactive customer experiences
Khaled El Khouly : "Customer engagement channels have to be constantly enhanced."
Khaled El Khouly : "Customer engagement channels have to be constantly enhanced."


Etisalat and Mojix came together to highlight the ‘Store of the Future’ featuring wide-range RFID based solutions to enable interactive customer experiences.

The ‘Store of the Future’ on display at the Etisalat stand during GITEX Technology Week showcases interactive demonstrations highlighting smart fitting rooms, smart mirrors, real-time inventory management, smart gates, RFID-enabled trolleys, point of sales (POS) and other flexible, scalable and secure advance solutions for retail environments.

Khaled El Khouly, Chief Consumer Officer, Etisalat says:“Customer engagement channels have to be constantly enhanced to deliver a personal link between the consumer and retailers. The transformational technologies on display will provide an insight into the future of retail, fashion and data management. Etisalat has continuously invested in understanding customer requirements to launch products and services addressing the needs of our customers across the country. GITEX Technology is a perfect platform to display the latest technologies providing visitors a chance to experience the future.”

“We are proud to partner with Etisalat, as they are the region’s leading technology innovator,” says Shawn Manesh, SVP of Operations and Business Development at Mojix, “Our end-to-end wide-range RFID platforms, coupled with Etisalat’s market leadership in customer engagement, should accelerate the adoption and deployment of connected stores throughout the Middle East, Asia and Africa.”

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