du drives digital transformation with media cloud services

Cloud offers scalability and flexibility for content hungry users
Broadcast services, Broadcasters and telcos must share spectrum, Du drives digital transformation with media cloud services, Du media cloud, Telcos media

Share

du has launched media cloud services with the aim to enable digital transformation in the media industry. These cloud-based solutions enable broadcasters, content producers and other content providers to benefit from the flexibility, agility, scalability and resiliency of the cloud. du’s new and existing customers can use media cloud to rapidly develop and deploy broadcast and content services across the Middle East.

du's media cloud improves performance while simplifying media management for broadcasters, content producers and other content providers. It combines the telco's network of UAE data centres, national and regional interconnectivity, fibre and teleport infrastructure to deliver a comprehensive suite of services. These include a complete video production and environment with disaster recovery playout services, all delivered via the cloud.

Hany Fahmy Aly, executive vice president enterprise business, du, said: “The impact of digital transformation is becoming visible all around us. Users want access to content anywhere and on any device. They want a seamless user experience that can change and evolve with their needs and behaviours. This is why the cloud is becoming a critical tool in the media industry. It offers the scalability and flexibility to deliver for hyper-sensitive and content hungry users across the Middle East.”

The platform helps technology evolution from multiple traditional, independent media-handling systems with a single IP centric, universal infrastructure, to deliver next generation IT services. It provides parallel transcoding and rendering capabilities that are exponentially faster than those of traditional transcoding devices.

Fahmy Aly added: “Media cloud services is a giant step forward for the media industry in the Middle East. It enables broadcasters and content producers to rapidly serve new demand and shape content to serve new viewer behaviors. It enables the vision of omni media in the cloud to come to life. The cloud is the future for media and du is delivering a platform that enables the Media industry to start their omni media transformation journey from SD to HD, 4K and beyond.”

REGISTER NOW | Webinar Event | Security you can bank on – Safeguarding the Middle East’s financial sector

Presented in partnership with security and network specialist Cybereason, the second in the three part webinar series will bring together a panel of experts to discuss how banks and financial institutions are evolving their service offering while simultaneously staying one step ahead of the cyber criminals who seek to bring their operations crashing to the ground.

Editor's Choice

Emerson expands analytics platform for industrial enterprise-level wireless infrastructure management
Plantweb Insight platform adds two new Pervasive Sensing applications that manage wireless networks more efficiently with a singular interface to the enterprise
Digitalisation seen as a competitive advantage by Middle East private businesses
Nearly 80 per cent of private business leaders acknowledge that digitalisation can impact business sustainability
Etisalat introduces Multi-Access Edge Computing architecture delivering best-in-class video streaming performance for 5G networks
MEC architecture achieves performance gains of as much as 90% in video streaming, validating how ultra-low-latency applications will be delivered over 4G and 5G networks

Most popular

Don't Miss a Story